February 4th, 2010
Pastry Shoes - Vanessa and Angela Simmons Planning
NEW YORK, NY – Vanessa Simmons and Angela Simmons, daughters of Run DMC front man, Joseph Simmons – better known as Reverend Run – are partnering with a select group of celebrity, fashion and music blogs to share their latest urban shoe news about Pastry shoes.
The highly successful fashion sneaker brand will expand its urban shoe audience reach through these blog partnerships. “Talking about our urban shoes will keep our fans that love Pastry shoes informed and even inspire some new ones to check out the styles, colors and trends we feature in our fashion sneaker and apparel lines,” shared Vanessa Simmons and Angela Simmons.
Pastry shoes featured blog collaboratives include Global Grind, The Fashion Bomb, GreasyGuide.com and Keeping Up with the Huxtables , among others. “Pastry shoes really goes hand-in-hand with music, celebrities and obviously fashion,” explained Angela Simmons. “Having the Reverend Run for a dad has taught us a lot about interacting with your fans and Pastry shoe devotees are going to love getting fashion sneaker updates from us through their favorite blogs.”
In addition to upcoming Pastry shoe news, fans will be able to receive current information on the urban shoe brand and participate in exclusive Pastry shoe contests. “We have some great fashion sneaker contest ideas that we’d like to incorporate with our Pastry shoe blog partnerships,” stated Vanessa Simmons. “Doing some fresh fashion sneaker give-aways for our Pastry shoe fans will be something to look for in the future,” added Angela Simmons.
Reverend Run’s daughters, Vanessa Simmons and Angela Simmons, are transforming the communication landscape for its urban shoe customers. By making the Pastry shoe brand available across a variety of blog genres, the urban shoe company is engaging in a two-way dialogue with loyal customers and taking blog comments on their fashion sneakers and feedback to heart. “We seriously want to hear from fans of Pastry shoes. Telling us what they’d like to see or what’s not working in our urban shoes is going to help us deliver the best possible fashion sneakers to them,” commented Vanessa Simmons. She went on to say, “Listening to the fans that love Pastry shoes is so important to us, we’re even hosting urban shoe workshops and focus groups at local libraries and schools across the country.”
Fashion sneaker icons, Vanessa Simmons’ and Angela Simmons’ Pastry shoe brand has strong ties to the celebrity, fashion and music communities. Influenced by hip-hop, Reverend Run and affordable, but fashionable footwear, the urban shoe brand will work with other bloggers who love Pastry apparel and accessories to build a strong connection to Vanessa Simmons’ and Angela Simmon’s adored fashion sneaker brand.
For additional information on Pastry, visit www.lovepastry.com or call (347) 735-9514.
About Pastry
A division of Run Athletics, Inc., Pastry is a premium brand of footwear, apparel and accessories inspired by the dynamic personalities, vision and direct involvement of Vanessa Simmons and Angela Simmons. Pastry made its debut in 2007 and has grown into a complete collection of lifestyle products for women. Pastry can be found in leading department and specialty stores throughout the United States, Canada and Europe.
